Our Policies And Principles


This is the privacy policy for Alex Business School. It explains what personal information we collect about you and how we will use it, including when you access www.alexbusinessschool.com.

We are committed to ensuring the personal information we hold about you is kept safe and that you understand how this information will be used. If you have any questions about this privacy policy, please contact us using the details at the end of this policy.

Your access to www.alexbusinessschool.com signifies that you agree to be bound by all the terms of this Privacy Policy. Please do not access www.alexbusinessschool.com if you disagree with any part of this Privacy Policy.

We may change our privacy policy so please check this page from time to time, as your continued use of this website indicates your acceptance of any changed terms.

What kind of information we collect and why

In order to deliver our mission, Alex Business School will collect information that identifies you or relates to you as an individual. This includes when you visit our site as it helps us to improve your user experience. The types of information we collect include:

  • Name
  • Postal address
  • Telephone number
  • Email address
  • Information required when making an application for programmes offered by Alex Business School. This includes; date of birth, ethnicity, gender, sexuality, gender re-assignment, faith, disability, education and work history, criminal declaration and the photograph you upload as part of your application.
  • Information required to enrol successful applicants as participants, including medical information, next of kin details, teaching number, a professional biography and personal facts
  • Additional information necessary for the administration of certain promotional events (“Personal Information”)

Aggregate information

We also collect aggregate information about you and your use of our site whenever you visit us online. For instance, we may collect various forms of “click stream” information such as entry and exit points for our site (i.e. referring URLs or domains), site traffic statistics, page views, impressions, and operating system and browser type.

In addition, when users request pages on our site, our servers automatically log their IP addresses (the number that is automatically assigned to your computer whenever you are accessing the internet).

We use third-party software that tracks traffic directed to our site from affiliate sites and the purchases that result from this traffic. This information is aggregated and is not tied to an individual application or inquiry. This aggregated information will not be used to identify you or be correlated to you individually for external purposes. We will only collect, store, and share aggregate information that does not personally identify you. We will only share information with other companies in limited circumstances and only for specific purposes (for example, for our analysis of use of our website). When we share such information with other companies, it is not traceable to any particular user, and will not be used to contact you.

Why we collect this information

We will only collect and use your personal information in accordance with the General Data Protection Regulation (GDPR) or any other relevant data protection laws. Our legal basis for processing your personal information is as follows:

  • Consent: you have consented to us using your data for specific purposes; when this is required we will ask you to opt-in to provide your consent
  • Contract fulfilment: your personal information is required in order for us to fulfil a contract that we hold with you; the types of data we will collect and the ways we will use it will be outlined in the contract between you and Alex Business School
  • Legitimate interest: we have a business reason to use your information, which does not unfairly affect your interests, rights or freedom; we will explain our legitimate interest for using your data where this is the case. You have the right to object to us using your personal information on this basis.

How we use the personal information collected

Alex Business School may use personal information about you for purposes described in this policy or disclosed to you on our site. For example, we may use personal information to:

Assist in the assessment of your application for programmes offered by Alex Business School.

Respond to your inquiries, post your comments or statements on online forums

Communicate with you by email, text message, telephone and post about your application or inquiry

Communicate with you by email, text message, telephone and post if enrolled on one of our programmes or other offers

If you opt-in, we may communicate with you occasionally about other Alex Business School opportunities or other important research purposes. If you consented to receive this additional information we want you to know that we will always do our best to provide information to you that is up-to-date and relevant, whether that is by email, post, text or phone. In the meantime, if you wish to change how we contact you, please email us at: admin@alexbusinessschool.com.

How we may disclose personal information

Your privacy is very important to us. We won’t sell your personal information or share it with anyone outside of Alex Business School for the purposes of marketing.

In some circumstances, we may need to share your information with other organisations to deliver our work. This includes sharing information with partners, such as the Department for Education who may need to respond to your requests or inquiries or help us operate and improve our site or any programmes offered by Alex Business School.

Legal requirement

Alex Business School reserves the right to use or disclose any personal information as needed to satisfy any law, regulation or legal request, to protect the integrity of the site, to fulfil your requests, or to cooperate in any law enforcement investigation or an investigation on a matter of public safety.

Company sale

All information collected through our site is considered a trade secret of Alex Business School. As the owner of such information, we will transfer such information, including personal information, as an asset of the company in conjunction with the sale to a third-party of our company or a portion of our assets.

Your right to access and correct your personal information

Under the General Data Protection Regulation, you have the following rights:

  • The right to rectification: the right to ask us to update any of your personal information that is incorrect or incomplete
  • The right to erasure: the right to ask us to delete your personal information from our systems. This is also known as ‘the right to be forgotten’
  • The right to access: the right to see what information we hold about you
  • The right to restrict processing: the right to ask us to stop using your personal data
  • The right to data portability: the right to request a copy of your personal information so that you can reuse it for your own purposes
  • The right to object: the right to object to use processing certain types of information

The Information Commissioner’s Office provides more information about these rights.

If you would like to contact us about any of these rights, please email us at admin@alexbusinessschool.com. We will respond to you within 30 days of receiving your request and you will not be charged for this service.

Cookies and tracking technology

Our website uses Google Analytics technology and small text files called cookies so that we can improve your online experience – for example, by remembering you when you come back to visit us.

Cookies are small pieces of data that we place in your computer’s browser to store your preferences. Cookies are not themselves personally identifiable, but may be linked to personal information that you provide to us through your interaction at our site.


A cookie will typically contain the name of the domain (internet location) from which the cookie has come, the “lifetime” of the cookie (i.e. when does it expire), and a value, usually a randomly generated unique number. A detailed list of the cookies used on our website can be found below:

  • Cookies_approval – this cookie indicates whether the user has accepted the website cookies policy or not.
  • PHPSESSID – this cookie stores temporary information to enable site functionality and is automatically deleted when the browser is closed.
  • __utma, __utmb, __utmc, __utmz – these cookies collect information in an anonymous form about how visitors use the site. The web development team use the information to compile reports and on occasion to help improve the site. Examples of information collected by these cookies include the number of visitors to the site, where visitors have come to the site from and the pages they visited. No personally indefinable data is collected.

Web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org. To opt out of being tracked by Google Analytics visit  https://tools.google.com/dlpage/gaoptout/


Social networking and third-party sites

When you link to our pages on or through any social networking or third-party sites, please remember that you are bound by the privacy policy of the social network or third-party site and we do not control and are not responsible for the privacy practices of such sites. You should consult the privacy policy of such sites to determine the information practices of those sites.

Children’s online privacy

Alex Business School recognises the importance of protecting the privacy of children. We will not knowingly collect any personally identifiable information from children under the age of thirteen years. When a user discloses personal information on our site, the user is representing to us that he or she is an adult. If a child has provided Alex Business School with personally identifiable information, we ask that a parent or guardian e-mail us at admin@alexbusinessschool.com  and we will delete the child’s information from our records.

Contact Us

If you have any questions regarding our privacy practices, you can:

Email us: admin@alexbusinessschool.com

Telephone us: +44 (0)2036683651

Write to us:

Alex Business School

205 Ley Street, IL Ford United Kingdom IGI 4BL